01
Campaign & Client Details
Upload the agency logo, pick a background theme (mapped to your local images), and fill
in the campaign details.
Maps to a local image path — edit THEME_MAP in the script to point at your own files.
02
Executive Summary & Opportunity
Headings are fixed. Each field below is one point — add or remove as many as you need.
04
Audience Intelligence & Targeting Framework
Choose a category from each dropdown — the matching icon & color map automatically.
Add or remove cards as needed.
05
Media Strategy
Content is fixed — this section just switches on or off.
06
Primary Media Inventory — Platform Selection
Logos are pulled from your local folders (one per channel group). Click a tile or its
checkbox to include/exclude it.
07
Creative Recommendation
Add concepts and creative principles. Upload an image to be displayed alongside.
08
Media Investment
Column headers are fixed — enter your own figures for each channel row.
Total Estimated Impressions
—
09
Measurement & Optimization
Headings are fixed. Check the metrics that apply — only checked items will show in the
final proposal.